Posted in Computers, life, Tech

The Jobs Effect

If any of you have sat down to watch a Keynote (or ‘Stevenote’) given by late Apple CEO Steve Jobs, you might notice that the man has a rather interesting way of presenting both himself and his topic.

"And if it wasn't an Apple product, Jobs would probably be able to colourfully list 5 million things wrong with the new MacBook."
“I just get up on stage here and I show them stuff and before I know it, everybody claps. It’s good to be me.” 

Sure, the dude gets up there and is obviously well rehearsed but the magic that comes from both the way that he can make the most boringly statistical topics of the presentation sound whimsical is a trait that many of us have strived to achieve when it comes to giving presentation, talking at meetings or even during making general conversation. And unfortunately, it is not as easy as slipping on a turtleneck. Steve Jobs had a particular philosophy, his own shining artistic perspective on the products that he showed us. They just weren’t pieces of machinery filled to the brim with a load of complex parts and pieces. They were art. They were windows into a whole array of possibilities and ideas.

Mind you though, any machine can be made to look like a lot of love and care went into it. Especially if you get another smooth talker with a monosodium coloured tongue to come in and charm you. But Mr. Jobs, whether he was genuinely passionate about the MacBook that he was talking about or simply trying to sell the damn thing, was rather brilliant at it.

And let’s be honest here. If it wasn’t for the man, you wouldn’t have that iPhone/iPad that you can’t seem to live without.



"And so, let my heart be hardened." This blog was all but abandoned, gathering digital cobwebs and whatnot, before I checked back in after the pitter-pattering of cyberrain. Or were they emails? Let this place be a beacon for my mind during my few sleepless nights.

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